There are known knowns, known unknowns and unknown unknowns. While Donald Rumsfeld was referring to the lack of intelligence in the fog of war, this folksy insight is certainly applicable to your business. Get smart, close the gaps.
Marshall McLuhan famously coined this phrase. In the digital-everything is connected age, it is probably more true than ever. Not only do you need to think about what you want to say, but perhaps as importantly, how you want to deliver it.
To be noticed, you need to cut through the clutter. The digital world has the attention span of a gnat. With the proliferation of mobile devices, content must be concise and in a format that maximizes the impact in nanoseconds.
What don't you know that you need to know? Things are complicated. You need to distill things down into something that makes sense -- that you can act on. Xybornaut has deep experience in strategic thinking and market analysis. To get greater insights into existing or new markets, we can help uncover the known unknowns and the unknown unknowns.
We love multimedia. Xybornaut offers multimedia services in video, audio, photo and web. We specialize in live video streaming and all things audio (including music production, mixing and mastering, sound design and forensic audio). We focus tirelessly on optimizing streamed content to mobile devices.
Our design philosophy is to keep it simple, fast loading and optimized for rendering to mobile and tablet devices. That means using web standards such as HTML5, Bootstrap, CSS, XML, jQuery and Java (and staying away from proprietary containers such as Flash).