Why Multimedia
How many streamed video presentations have you seen that have a talking head next to a Powerpoint presentation deck? Several years ago, streamed video over the web was new and cool. YouTube has made it commonplace. Still cool, but no longer as compelling in and of itself.
In order to get your audience's attention, you need engaging content. We live in a media rich world. And to get your message across, you need to leverage the best media to make it compelling. As Marshall McLuhan said, "the Medium is the Message". The medium embeds itself in the message, influencing how the message is perceived. Streamed multimedia can make your message compelling.
The presentation you just viewed incorporates multiple media, as well as some production techniques to tie everything together into a cohesive unit:
- multiple video streams
- multiple audio streams
- multiple animated photo decks
- animation
- green screen video capture
- closed-captioning
The result is a presentation that is dynamic, colorful, amusing and engaging.
As we move to increasing mobile web access, you need mobile marketing assets that can run on those devices. To help make that point, the preceding presentation is available for download in a format suitable to a mobile device. The key point to understand here is that multimedia assets stream over the web can be re-rendered for other devices. Very cool!
